Protein fit. Twice the protein of the leading cereal bars (comparison based on average protein value of the top 3 cereal bars). 8g protein, 140 calories. No high fructose corn syrup. Artificial flavor. South Beach Living foods are based on the healthy eating principles of The South Beach Diet - lean protein, fiber, whole grains, vegetables, fruits and the right fats like olive and canola oil. I partnered with Kraft to offer you a full line of delicious and convenient foods that help you enjoy a healthy lifestyle. -Arthur Agatston, M.D., author, The South Beach Diet. Diet exchanges per serving: 1 carbohydrate, 1 lean meat. Phases 2 & 3.