Since 1917. The pounder. The Gold Standard classic. Guaranteed fresh. Authentic sourdough flavor in every bite. Rold Gold Sourdough Specials pretzels are made using a timeless sourdough recipe. Baked until golden brown, our Specials have that authentic sourdough flavor you love with a deliciously crispy bite. Rush Gold Sourdough specials are made to satisfy even the most discriminating pretzel lover. Try some today! Find us on: facebook.com/fritolay. Visit our website at fritolay.com.