Ruffles have rrridges! 2x the crunch. See back panel for details (Compared to Ruffles original potato chips). Own your ridges. Ruffles.com. fritolay.com. Instagram. Twitter. Facebook. SmartLabel: Scan for more food information or call 1-800-352-4477. Find us on Ruffles.com. Questions or comments? 1-800-352-4477. Mon- Fri 9:00am to 4:30pm CT email or chat at fritolay.com.