Whole wheat - multi-bran cereal. Natural berries of grain antioxidants to support heart health and total health. High ORAC: Oz for oz more antioxidants than blueberries, pomegranate juice or red wine. 70% less sugar than top selling Raisin Bran. 30% less sodium than top selling Raisin Bran & more crunch too! Superior taste award. American academy of taste gold metal superior taste. Total ORAC values: grain berry bran: 36,000 (umale TE/100g); this cereal: 8,800 (umale TE/100g); blueberries: 6,552 (USDA Oxygen Radical Absorbance Capacity [ORAC] of selected foods - 2007) (umale TE/100g); pomegranate juice: 2,341 (USDA Oxygen Radical Absorbance Capacity [ORAC] of selected foods - 2007) (umale TE/100g); concord grape juice: 2,377 (USDA Oxygen Radical Absorbance Capacity [ORAC] of selected foods - 2007) (umale TE/100g); quick oatmeal: 2,169 (USDA Oxygen Radical Absorbance Capacity [ORAC] of selected foods - 2007) (umale TE/100g). A key ingredient we use in our cereals, pancake mix, muffin mix and other products is Grain Berry Bran. This remarkable bran is a fiber that has the added benefit of being a powerhouse of all natural antioxidants. Grain Berry means great taste, dietary fiber and powerful antioxidants. We guarantee your satisfaction. What does ORAC value mean? The word ORAC stands for oxygen radical absorbance capacity. It is used by many scientists as well as the USDA to express the antioxidant potential of various foods. You may see the USDA ORAC report online in which selected foods are listed with their antioxidant values. The reason Grain Berry foods are high in ORAC values is because they contain whole grains plus the outer layer of a special all-natural grain we grow which is exceedingly high in ORAC level. Check the table above and see other foods in the USDA list of ORAC values. How do antioxidants in Grain Berry compare with others? The word, antioxidants is confusing. There are antioxidant vitamins (C and E) and they are called antioxidants. There are an infinite number of natural antioxidants in food and they're called antioxidants, too. Naturally occurring antioxidants in food is what Silver Palate Grain Berry is all about. Our line of cereals pancake mix, muffin mix and snack crackers contain more natural antioxidants than other grains and other foods. Check the side panel of this carton and see the ORAC (Antioxidant levels) of our food versus blueberries, pomegranate juice, red wine, etc. and you will understand what Grain Berry has to offer. They're truly one of a kind. We explain ORAC values further in our side panel. Natural Berries of Grain is the Grain Berry benefit for you: we actually grow the Grain Berry plants to obtain the remarkable berries of grain for our foods. We remove the outer layer of the grain berries to get the high antioxidant bran and we add that bran to our whole grain oats and whole grain wheat in our various foods. No other bran offers this benefit. Of course, our cereals contain antioxidant vitamins (C and E) among others but the real point of difference is our whole grains plus natural berries of grain. Now grain with more antioxidants than blueberries!