SOFT CURLS WITH EVERY WASHPerfect the art of soft, bouncy curls with Pantene Pro-V Curl Perfection Shampoo. Transform frizzy curls into hydrated and defined coils each time you wash. Build-up can weigh down curls, our formula gently cleanses wavy and curly hair to remove build-up and prime strands for optimal curl definition without stripping your strands. What you get are soft curls with every wash and 72 hours of curl definition when used with Curl Perfection Conditioner. Our new and improved formula contains two times the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with protective anti-oxidants and pH balancers to leave you with soft and defined curls. Contains two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Define your curls and lift your spirits with the scent of creamy berries.Ideal for use on curly or wavy hair. Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair. Contains no parabens or colorants for no harsh stripping. HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Curl Perfection 72 HR Curl Definition Conditioner.