Filling amount enhanced. As a child, I loved cooking with mom-and helping myself to a taste of anything and everything along the way. it was in our family's kitchen that I first fell in love with eating spoonfuls of peanut butter straight from the jar. Years later, my wife, Kit, and I would bring nut butters along on camping trips for a quick, tasty (and sometimes messy) snack that always hit the spot. Today. the fond memories I have of those moments are the inspiration for our deliciously satisfying USDA organic Clif Nut Butter Bars, with smooth, craveable nut butter filling tucked inside. No spoon required. - Gary, Co-CEO, Clif Bar & Company.