Estd 1996. Not from concentrate. Carefully pasteurized. We use peak season fruit that is carefully chosen, and then gently squeezed, blended and pasteurized never adding any flavor packs, preservatives or sugar. This gives you a richer, sweeter taste and higher quality juice. Naturally nutrient rich with essential vitamins and minerals our juices delivers a variety of health benefits making it a great choice to enjoy every day. Carefully pasteurized.