Positive energy. It all started in our little brother's dorm room. When we reimagined coffee and replaced the negatives with positives – like protein, MCT oil, and no-sugar natural sweetener - Super Coffee was born. And with it came an eternal source of Positive Energy. When you reimagine your coffee experience - from Super Coffee to Super Creamer and everything in between - you'll tap into that same source of Super to sustain you all day long. Ready? Let's go. Choose Positive Energy. - Jordan, Jake, + Jimmy. 2 cups of coffee.