Salon-lock formula. John Frieda: London; Paris; New York. Locks in rich salon-quality colour. Thick foam for deep colour saturation. Non-drip. 100% grey coverage. No patches. Traditional Colour: Unwanted patches. Our Foam Colour: Flawless colour. Experience fade-resistant, salon-quality colour. Our thick, rich foam penetrates strands for deep colour saturation that locks in rich colour, giving you fade-resistant, salon-quality results. This non-drip formula, spreads quickly and easily into roots and hard-to-reach places giving you complete coverage without patchiness. The result - natural-looking, salon quality colour. Our nourishing after-colour conditioner seals in colour for long-lasting, tonal richness. Shade Guide: 10N is a neutral extra light blonde designed to enhance your natural undertones. For optimal results, use on extra light blonde to dark blonde hair. On mostly grey hair, colour will appear lighter than colour shown on result swatch. On red hair, you colour results will be blonde with reddish tones. For further information of John Frieda products call 1-866-226-4044 or visit johnfrieda.com. For salon expert advice and more tips on how to apply, visit johnfrieda.com. Package Contents: colourant 1.08 fl oz; developer: 1.62 fl oz; conditioner 1.69 fl oz; foamer; salon professional gloves; usage instructions & tips. Mixing ratio 1:1.5. See bottom panel for ingredient listing. Made in Germany.