Chewy! Crunch + crunch + crunch. 100% complete nutrition for adult dogs. Be happy every day. Be Happy is more than a food - it's a life philosophy for dogs. We canines find our happiness to be instinctual - sort of like sniffing trees (or other things we like to sniff - wink, wink). But it's a little harder for some other species - humans - I'm talking to you. Wanna know the secret to being happy? It comes down to three pretty simple things: 1. Play more. Let loose and have fun! Don't take yourself so seriously. Roll around in the grass, play fetch, or chase squirrels - whatever makes you happy! 2. Be yourself. You are one of a kind so celebrate your quirks! And remember, it could be worse, you could be a cat. 3. Eat well. Good food makes you want to do a happy dance. Eating well helps make you healthy on the inside and happy on the outside - who doesn't love that? Helps support nose-to-tail good health including: healthy immune system; strong bones & teeth; healthy skin & coat; healthy energy; healthy vision; healthy muscles. Purina Be Happy Beef Flavor is formulated to meet the nutritional levels established by the AAFCO Dog food Nutrient Profiles for maintenance of adult dogs.