Fragrant. Long grain. Easy to prepare. Jasmine Rice: Jasmine rice is a staple food of Thailand. It is so much a part of Thai culture that the familiar greeting, kin khao mai literally translates to have you eaten rice? The popularity of jasmine rice comes as no surprise. The wonderfully aromatic grain has a sweet and nutty flavor that perfectly complements and balances the fiery thai cuisine. Jasmine rice is the perfect accompaniment for spicy, saucy thai dishes. www.vigofoods.com. Product of Thailand. Packed in the USA.