Ruffles have rrridges! 2x the crunch (Compared to Ruffles original potato chips). Own your ridges. See back panel for details. Ruffles.com. fritolay.com. Instagram. Twitter. Facebook. Smartlabel. Scan for more food information or call 1-800-352-4477. Find us on Ruffles.com. Questions or comments? 1-800-352-4477. Mon- Fri 9:00am to 4:30pm CT email or chat at fritalay.com.