Cheese Nips has real cheddar cheese. Original Cheez-It doesn't. Keep it Going: 100% recycled paperboard. Please recycle this carton. Minimum 35% post-consumer content. Visit us at: snackworks.com or call weekdays: 1-800-622-4726. This package is sold by weight, not by volume. If it does not appear full when opened, it is because contents have settled during shipping and handling.