No preservatives, artificial flavors, colors. Gluten free. 25% less fat than regular Ruffles potato chips (Simply Ruffles Sea Salted Reduced Fat Potato Chips have 25% less fat than Ruffles Potato Chips. Regular Ruffles Potato Chips have 10g of total fat per 1 oz. Serving; Simply Ruffles Sea Salt Reduced Fat Potato Chips have 7g of total fat per 1 oz. Serving. This package contains 8 7/8 oz. Bags). No artificial preservatives or colors. Non GMO Project verified. nongmoproject.org. Pure deliciousness. fritolay.com. SmartLabel: Scan for more food information 1-800-352-4477 call for more food information. Questions or Comments? Weekdays 9:00 am to 4:30 pm CT, 1-800-352-4477,email or chat at fritolay.com.