New look. Same great taste. Bolder & crunchier. Great taste - naturally! Here at Kettle Brand, we strive to be mindful of our environmental footprint. In 2019, we launched an initiative that uses 43% less packaging than before. This cuts our annual gas emissions from packaging in half and keeps over 2 million lbs of plastic waste out of the landfill. Same taste, same amount of chips, less waste.