No artificial colors or flavors. 50 calories per cup or less. 100% whole grain. No artificial preservatives. What does the 50 in Smart50 mean? 50 Calories per cup or less! What! It’s like a cheesy snack dream come true. Air popped. www.smartfood.com. Facebook. Instagram. (at)smartfoodpopcorn. Questions or Comments? 1-888-924-5654. Weekdays 9:00am to 4:30pm central time.