Artificially flavored. With xylitol. Cleans & protects teeth (Chewing Trident after eating and drinking cleans and protects teeth.). 30% fewer calories than sugared gum. Calorie content of this size stick has been reduced from 5 to 3-1/2 calories. Chewing Trident may help reduce the risk of cavities. facebook.com/tridentgum. Comments? Call 1-800-524-2854. Dispose of properly.