Artificially flavored. Helps keep teeth white (Chewing 1 piece for 12 minutes 5x/day helped reduce staining in a 12 week clinical trial). New pack! 30% fewer calories than sugared gum. Calorie content of this size piece has been reduced from 7 to 5 calories. Questions? Comments? Call 1-800-Wrigley (1-800-974-4539). Produced with genetic engineering. Dispose of properly.