No artificial flavors. 180 calories per pkg. 40% less fat than regular potato chips (Total fat content of regular potato chips is 10g per 1 oz serving; total fat content of Lay's Kettle Cooked 40% less fat potato chips is 5g per 1 oz. serving. This package contains 1.375 oz). No preservatives. Signature Lay's potatoes. Tasty flavor. Serious crunch. Smoky crunch. fritolay.com. lays.com. Facebook. Twitter. SmartLabel: Scan here for more food information or call 1-800-352-4477. Questions or comments? 1-800-352-4477 Mon-Fri 9:00am to 4:30pm CT email or chat at fritolay.com. Find us on lays.com.