New! Fresh taste of Lay's signature potatoes. Crafted with Care. Guaranteed fresh until printed date. Guaranteed fresh until printed date or this snack's on us. Questions or comments? 1-800-352-4477. Weekdays 9:00 am to 4:30 pm Central Time. Deliciously Indulgent: Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. Aged Cheddar & Black Pepper: The inspired open cut of our lattice chip allows smooth aged cheddar and bursts of black pepper to come through in rich waves of flavor. We start with Lay's signature potatoes, sliced twice. Kettle cook'em in small batches until they're extra crunchy and crisp. And let the simple fresh tasting goodness of real ingredients shine. Lay's Kettle Cooked Lattice Cut potato chips - perfect for sharing and crafted with care. Facebook: Find us on: facebook.com/lays. No artificial flavors. No preservatives. Frito Lay Flavor Kitchen: www.lays.com. Visit our website at fritolay.com.