All natural. 40% reduced fat than the leading brand of regular potato chips (The fat content has been reduced from 10 grams for regular potato chips to 6 grams per serving). 100 calories per bag. Gluten free. No preservatives. Visit capecodchips.com. Check us out at facebook.com/capecodchips. Follow us on Twitter at EatCapeCodChips. Made in the USA.