For holistic wellness. With omega fatty acids and vitamins A & E. Real chicken is No. 1 ingredient. No corn, wheat or soy. Whole grains. New look. Same great recipe. We crafted Vitality dry food to provide proactive holistic wellness and help your dog live a long, healthy and happy life. Our recipe combines high quality animal protein, wholesome fruits and veggies and other nutritious ingredients to help keep your dog's eyes bright and skin and coat healthy. It's end-of-the-nose to tip-of-the-tail food nutrition. Because healthy dogs are happy dogs - and happy dogs are what we're all about. Real Chicken is No. 1 Ingredient: Our recipe starts with real chicken as the first ingredient, providing essential amino acids for muscle development and muscle tone. Omega Fatty Acids & Vitamins for Holistic Wellness: Flaxseed, rich in omega fatty acids, helps keep skin supple and healthy and promotes a glossy, beautiful coat. Vitamins A & E also help maintain eye health. Plus, we only use chelated minerals, which are more easily digested and absorbed by the body than common minerals. Antioxidants & Fiber-Rich Fruits & Vegetables: Antioxidants from vitamins A and E help maintain a healthy immune system. Fibers from real fruits and vegetables, such as carrots, apples and sweet potatoes, help support digestion and intestinal health. We also add blueberries, a nutrient-rich superfruit. No: Everything you want. Nothing you don't: no corn, wheat, soy. No artificial colors, flavors, or preservatives. We welcome your feedback: www.dogswell.com; (888) 559-8833. Calorie Content: kcal/kg ME (calculated): 3,450; kcal/cup ME (calculated): 365.