74 Loads (Contains approximately 74 loads as measured to bar 2 on cap). Attacks stains. Odor out. Low price. Cleans in cold water. Clothes longevity. Contains no phosphate. www.tide.com. www.tide.ca. SmartLabel: Scan barcode with smartLabel app for more info. Questions? 1-800-879-8433. For more ingredient information visit www.tide.com. 100% Recyclable bottle. Bottle made from 25% or more post-consumer recycled plastic.