89 loads (contains 89 loads as measured to bar 1 on cap). HE turbo clean. New. 20% more loads (89 vs 72/101 vs 81/110 vs 88/Spring Renewal loads). Cleans. Freshens. Whitens. Brightens. Plus more long-lasting freshness (vs. Base Tide). Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-879-8433. Visit www.tide.com. www.tide.ca.