48 loads (Contains approximately 48 loads as measured to bar 1 on cap). For fabrics like denim/cotton/suede. Fade protection. Keep clothes looking newer longer. Specially formulated detergent. Free of parabens. Free of phthalates. Free of phosphates. Questions? 1-800-879-8433. how2recycle.info. SmartLabel: Scan barcode with SmartLabel app for more info. Visit www.tide.com.