96 loads (Contains approximately 96 loads as measured to bar 2 on the cap). 50% More (vs. 100 oz). For both HE. Free of phosphates. Cleans in cold water. www.iLoveGain.com. SmartLabel: Scan with SmartLabel app for more info. Find more great scents to love at ILoveGain.com! Questions? 1-800-888-4246 or www.iLoveGain.com. Formula made with 100% renewable wind power electricity.