No mess. Powerful everyday use. Whitens. Brightens. Deep cleans. He: For Standard and HE machines (Follow He washers manufacturer's instructions for product dispensing). Cloralen is the name used in the United States and Canada for the brand known as Cloralex in Mexico. www.cloralen.com. Questions or comments? cloralen(at)alenusa.com. www.cloralen.com. 1-800-615-3191. USA: Made in Mexico. Jamaica: Product of Mexico.