Since 1969. Safe & effective. Keep their eyes on the prize. This beneficial blend supports healthy eye function to help your little ones see everything the world has to offer. For over 50 years, Nature's Way has been the gold standard for high-quality vitamins and supplements for families just like yours. Our kids' line is specially formulated for children and has gone through the same rigorous testing we're known for. Our insistence on quality, purity, and safety means your little ones get the nutrients they need from a brand you trust.