Axe Styling Natural Look Softening Cream. Casual (un)done look. Instantly. Styling made easy. Hold - medium. Finish - natural. Length - short-mid. Easy as 1, 2, 3. 1. Use a finger-tip amount. 2. Mix between your fingers. 3. Rake through hair & shape the way you like it. Questions 1-800-450-7580. TM owned or used under license by Unilever.