New look. 7 moisturizers + 3 vitamins. Vitamin C. Replenishes moisture for healthier looking skin. Immediate hydration that lasts 24 hrs. For normal to dry skin. Absorbs in 15 seconds. Specially formulated for men's skin. Unique blend of moisturizers for long-lasting hydration. Non-greasy. Dermatologist-tested. Sold by weight not volume. Exclusive formula. The makers of Gold Bond do not manufacture private label brands.