Advance to Healthier Gums and Stronger Teeth with Crest Pro-Health Sensitive & Enamel Shield Toothpaste* . This toothpaste builds increasing protection against painful tooth sensitivity. It also binds to and strengthens tooth enamel and protects against enamel loss.*Fights plaque and gingivitis. Strengthens enamel.www.crest.com Protects against painful tooth sensitivity Binds to and strengthens enamel Protects against enamel loss; Healthier gums by preventing gingivitis Stronger teeth by strengthening enamel; Protects 7 areas dentist check:-Cavities-Gingivitis-Plaque-Sensitivity-Tartar-Whitening-Freshens Breath