Extra whitening (vs. ordinary toothpaste) + breath feels fresh up to 5X longer (vs. ordinary toothpaste). Extra Whitening: With cleaning action to help prevent tartar build-up and remove surface stains. Long Lasting Freshness: Contains Scope Outlast technology to keep your breath feeling fresh even longer (vs. Crest Whitening plus Scope in lab tests)! With Regular Brushing: fights cavities; fights tartar; fights bad breath germs; whitens teeth by gently removing surface stains.