Colgate® 360 Degrees® Optic White™ Medium Toothbrush. New! Whitening cups. Med 48. 1. Whitening cups hold toothpaste to help effectively remove surface stains for a naturally whiter smile. 2. Polishing bristles help to whiten teeth by polishing away surface stains and clean hard to reach places. 3. Cheek & tongue cleaner comfortably removes odor-causing bacteria. Whole mouth clean plus whitening. Use along with: Colgate® Optic White™ toothpaste. It has twice the whitening action*. *By removing both deep and surface stains. Made under license of Colgate-Palmolive Company, trademark owners. 1-800-468-6502, www.colgate360.com. CP.