Activate your child's inner eco-warrior with Tom's of Maine Children's Natural Toothpaste, which helps support endangered animals. Featuring the tiger, this children's toothpaste with fluoride helps introduce future generations to wildlife conservation while making brushing fun. Your child will love the wildly great-tasting watermelon flavor, and you will love the anticavity protection. Plus, this kids toothpaste is dye free, gluten free, vegan and never tested on animals. Tom's of Maine is proud to support World Wildlife Fund with a donation of $1,, plus 1% of profits from each product sold from June 1, 221 through May 31, 222 (up to a total of $125,). Tom's of Maine products only use ingredients that meet its Stewardship standards for natural, sustainable and responsible, helping empower families to live more naturally. Tom's of Maine is a Certified B-Corp and meets the highest standards of social and environmental performance, as well as public transparency. The company donates 1% of profits to charities committed to children's health, education and the environment. Thank you for supporting Tom's of Maine.