Other Information: Do not use if safety seal is broken or missing. Close cap tightly after use. Store in cool place. Antigingivitis/antiplaque toothpaste. No artificial flavors or colors. No artificial colors, flavors or preservatives. Gluten-free. Vegan. Helps bleeding gums. Gum health. 20% purified aloe vera. Helps prevent & reduce bleeding gums. Fluoride free. Freshens / whitens. New look, same formula. What's in your toothpaste? No SLS (sodium lauryl sulfate). This product is responsibly made: No SLS. No triclosan. Our Promise: The Natural Dentist products are scientifically formulated using carefully sourced botanical, herbal and mineral ingredients. We will not use synthetic flavors, colors, or preservatives. Nor will we use alcohol or sodium lauryl sulfate (SLS). Synthetic ingredients are used in certain of our products when no satisfactory substitute can be found in nature that meets our formulation or therapeutic goals. Questions or comments? Please call 1-888-317-4402, weekdays 9 to 5 ET. Serious side effects associated with use of this product may be reported to this number. Not tested on animals. Made in India.