With activated charcoal. No artificial flavors or colors. Gluten-free. Vegan. No SLS! New! Prevents cavities. Whitens Teeth. Strengthens tooth enamel. Removes stains. Freshens breath. Safe for everyday use. What's in your toothpaste? This Product is Responsibly Made: No SLS. No Triclosan. Our Promise: The Natural Dentist product are scientifically formulated using carefully sourced botanical, herbal and mineral ingredients. We will not use synthetic flavors, colors, or preservatives. Nor will we use alcohol or sodium lauryl sulfate (SLS). Synthetic ingredients are used in certain of our products when no satisfactory substitute can be found in nature that meets our formulation or therapeutic goals. Questions? Call 1-888-317-4402, weekdays 9 to 5 ET. Not tested on animals. Made in the USA.