Gluten free. Fluoride free, saccharin free, sodium lauryl sulfate (SLS) free. A trusted formula that helps fight plaque. Contains time-tested herbs including neem, pomegranate, and triphala. Plus xylitol, a remarkable sweetener known to enhance your oral care experience and sparkling smile. Authentic and effective, Himalaya 's Neem & Pomegranate Toothpaste offers you a mouth full of freshness, a burst of exotic flavors, and a clean feeling like never before! www.himalayausa.com. Paper made with 100% recycled material. Chlorine free. Printed with soy based inks. Product of India.