Naturally friendly. Prevent cavities. Polishes + brightens. Strengthens enamel. Tastes magical. Never tested on unicorns. No artificial sweeteners. No dyes. No SLS/sulfates. No brainer. Dreams Do Come True: Say hello to brush time magic. Unicorn sparkle toothpaste tastes like rainbows and sunshine, and works brilliantly. It's thoughtfully formulated with natural flavor, sparkles, and high quality sweeteners like xylitol and stevia. It also prevents cavities, strengthens enamel, and helps brush away plaque with brilliance and grace, and bonus, it's never tested on animals, real or imaginary. Tastes magical. Works brilliantly. No preservatives. No parabens. No spicy mint. No brainer. Leaping bunny certified. Never tested on animals + vegan. FSC: MIx - Packaging from responsible sources. Cruelty free.