Crest Pro-Health Advanced Sensitivity Relief Toothpaste provides your teeth with protection against sensitivity. Crest Pro-Health Advanced Sensitivity Relief Toothpaste helps prevent plaque growth to stop issues before they start*. The Sensitive Relief Toothpaste gives your teeth 24-hour protection after every brush**. It is made with patented stannous fluoride technology, which is clinically proven to protect against plaque, gingivitis, and tooth sensitivity, while still providing the trusted cavity protection you expect from Crest. Enjoy a dentist-designed and clinically proven formula for a healthier smile.*Vs. ordinary toothpaste with continued use. **Helps prevent plaque bacteria that can cause gingivitis with twice-daily brushing.Clinically proven on plaque, gingivitis, and sensitivity benefits.