Release an instant blast of freshness with Colgate® Max Fresh Cool Mint Toothpaste. Powered by Ultrafreeze, this invigorating peppermint toothpaste offers 10X longer-lasting cool for fresh breath*. This mint toothpaste, with the help of Ultrafreeze and hundreds of breath strips, releases a powerful rush of freshness for long-lasting fresh breath. Colgate® Max Fresh Toothpaste comes in a refreshing Cool Mint flavor that invigorates the brushing experience. However, it’s more than just a toothpaste for bad breath, Colgate® Max Fresh Cool Mint Toothpaste is also a fluoride toothpaste and helps prevent cavities. With its refreshing Cool Mint flavor and hundreds of breath strips, Colgate® Max Fresh Toothpaste leaves your breath feeling fresh for hours. *vs. a regular Colgate® fluoride toothpaste