Colgate® 360 Degrees® Enamel Health™ Sensitive Extra Soft Toothbrush. With polishing whitening cups. Cheek & tongue cleaner. 48% softer bristles*. 48% softer bristles* for sensitive teeth and gums. With polishing whitening cups that gently remove stains for a bright smile. Use together for strong, smooth, healthy enamel. *Vs. an ordinary soft manual toothbrush. 1-800-468-6502. www.colgate.com. Made under license of Colgate-Palmolive Company, trademark owners.