10 x more moisturizers (vs. regular soap for smoother skin. 1 beauty bar. Ultra moisture. With shea butter. Regular soap can leave your skin dry. The Olay Ultra Moisture bar is specially formulated with creamy, Olay lather and Shea Butter. Olay Ultra Moisture bar goes beyond cleansing, delivering Olay deep moisturizers to the skin while helping to wash away dry, surface cells. So after you dry off, all that's left is skin that feels clean and petal soft. It's even gentle enough to use on your face. Questions? 1-800-652-9261. www.olay.com.