Helps protect your hair against damaging UV rays. Made for all hair types. Blonde to medium brown hair types. Our Hair Care products were made to help us embrace the natural Beach Hair look and vibe we love. Trust the Bum: Formaldehyde free; paraben free; phthalate free. Product Description: Our Blonde Hair Lightener is a UV activated formula that uses naturally derived ingredients like Costa Rican Pineapple and Meyer lemon to amplify the natural lightening effects of the sun and help brighten blonde highlights. Cruelty free.