Used by professionals. Professional formula. Our philosophy: Like your favorite little black dress TRESemme will never let you down, or go out of style. TRESemme - Professional, Affordable. This product: Cushions coarse, frizzy curls into defined, bouncy ringlets. Its humidity-resistant formula controls flyaways for a healthy-looking hold without leaving your hair crunchy. Plus, it contains protein and is 100% alcohol-free our ultimate in hydration. This product is not tested by animals. Made in USA.