This blend of ingredients includes coconut oil that has a tiny molecular structure that absorbs deep into the hair reducing friction and breakage during shampooing. The keratin protein helps repair damage & restore strength while shea butter conditions & smooths the hair cuticle layer. The result is beautiful, straight, silky-smooth hair. Safe for color treated hair. No sodium chloride, salt, dyes, sulfates, parabens, gluten. We are a family just like yours. We are concerned about the environment and the chemicals we are exposed to on a daily basis. We have been making hair care for 30 years so we developed a line of hair care formulated with carefully chosen ingredients for our family and yours. - The Redmond Family. How it Works: Most damage to hair occurs during shampooing when individual hair strands are rubbed against each other breaking and cracking the hair cuticle layer. Coconut oil lubricates and smooths the hair cuticle layer reducing friction. Allowing hair to be cleaned while reducing damage. I'm Tom Redmond Jr., My dad and I started making hair care 30 years ago and pledged to never skimp on quality and never compromise on ingredients, we just make great formulas. www.renpure.com. Please recycle. These products are not tested on animals, they are tested on the Redmonds. Made in our United States of America.