New. Sulfate-free. Brass banisher system. Brass banisher. System neutralizes brass. Restores hydration. All blondes. No parabens. Natural botanicals. 100% vegan (100% vegan - formula not tested on animals, no animal byproducts). Introducing EverPure Blonde, our first sulfate-free brass banisher system (System of shampoo, conditioner and treatment) for blonde colored hair. Formulated with Iris botanicals, our system (system of shampoo, conditioner and treatment) neutralizes unwanted brassy tones while hydrating over-processed hair. For fresh, pure, long-lasting blonde. Www.lorealparis.com. Made in USA.