Gradually infuses visibly deeper, richer color (when using the Midnight Brunette system of shampoo and intense color deepening conditioner). With cocoa & evening primrose oil. Create deeper, richer, more lustrous color as you cleanse. Formulated with cocoa and evening primrose oil, our Color Deepening shampoo cleanses and infuses deep brunette tones (when using the Midnight Brunette system of shampoo and intense color deepening conditioner). Paraben free. Color depositing. Safe for use on natural, color-treated & highlighted hair. Cruelty free. Cruelty free.