New look, same great formula. For all shades of silver, gray and blonde hair. Who says silver hair isn't sexy? Jhirmack silver brightening ageless shampoo is developed for all shades of silver, gray and blonde hair to remove yellow, brassy tone, leaving hair nourished and radiant. Enriched with macadamia nut oil and collagen, this shampoo strengthens and moisturizes coarse, limp hair, without leaving a greasy residue. With added CoQ10, this formula helps protect strands from styling damage and environmental stressors, leaving you with healthy-looking hair. Trust the experts in silver hair care for radiant results with Jhirmack. Please recycle.