Strengthens against damage to help prevent split ends. Know the hair you have to get the hair you want. Your Hair's Starting Point: Medium to Thick: The structure of thicker hair is less flexible than fine hair. this means that friction from brushing and styling can cause strands to fray, and you experience breakage and split ends. Pantene Pro-V Innovation: Pantene's 2 in 1 shampoo & conditioner formula with Anti-Breakage complex helps reinforce each strand from root to tip. The rich formula strengthens hair against breakage and split ends. Now your hair is more resilient and shines with health (damage protection vs. non-conditioning shampoo). Made in USA.