What It Does: helps reduce color fading. Improves gloss & sheen. No build-up. High Protein Pac: Protect. Nourish. Strengthen. Restore. What It Does: Treats and combats the delicate problems that occur during the coloring process. Gently conditions with a pH balanced formula to reduce color fading with no build up. Key Ingredients: Natural Keratin: minimizes damage, revitalizes hair's protective layer. Wheat Amino Acids: powerful moisture binding, improves sheen. demertbrands.com. Never tested on animals. Made in USA.